Mountain Hardwear gets new president

Topher Gaylord is stepping up as president of Mountain Hardwear Inc.

The Richmond-based outdoor equipment company is a wholly-owned subsidiary of Portland, Ore.-based Columbia Sportswear Co. (NASDAQ: COLM).

In his new position, Gaylord will oversee product creation, global sales and marketing of Mountain Hardwear, as well as global sales and marketing of Montrail trail running shoes. The two brands had combined 2009 sales of $110 million.

Prior to Mountain Hardwear, Gaylord was president of 7 For All Mankind, a denim brand owned by VF Corp. Before that, he held various positions within VF Corp., including president of VF Corp.’s outdoor and action sports brands from 2006 to 2008. VF Corp.’s outdoor brand portfolio includes San Leandro-based North Face, which Gaylord first joined in 1993.

At Mountain Hardwear, Gaylord will report to Mick McCormick, executive vice president of global sales and marketing at Columbia Sportswear. He replaces Kirk Richardson, who has served as Mountain Hardwear’s interim president since Nov. 2009.

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